Website Redesign for
Olabisi Onabanjo University
Website Redesign for
Olabisi Onabanjo University
Web Design
Web Design
University
University
Olabisi Onabanjo University (OOU) is a higher education institution that serves a broad audience — aspiring students, current students, lecturers, and administrators.
Olabisi Onabanjo University (OOU) is a higher education institution that serves a broad audience — aspiring students, current students, lecturers, and administrators.
Role:
Role:
Lead Designer
Lead Designer
Platform:
Platform:
Website
Website
Duration:
Duration:
8 Months
8 Months
Year:
Year:
2024
2024
Go home
Go home
Project Overview
Project Overview
Olabisi Onabanjo University (OOU) is a higher education institution that serves a broad audience — aspiring students, parents, current students, lecturers, and administrators. The university needed a modern, intuitive, and user-friendly website that could serve as both a public-facing showcase and a functional hub for multiple user types.
As the UI/UX designer, I led the complete redesign of OOU’s website, transforming the structure, design language, and user experience to better reflect the institution’s prestige, improve usability, and accommodate critical functionalities such as admissions and portal access.
Olabisi Onabanjo University (OOU) is a higher education institution that serves a broad audience — aspiring students, parents, current students, lecturers, and administrators. The university needed a modern, intuitive, and user-friendly website that could serve as both a public-facing showcase and a functional hub for multiple user types.
As the UI/UX designer, I led the complete redesign of OOU’s website, transforming the structure, design language, and user experience to better reflect the institution’s prestige, improve usability, and accommodate critical functionalities such as admissions and portal access.
Problem
Problem
OOU’s existing website was outdated both visually and functionally. Key issues included:
Cluttered layout and poor information hierarchy
Inconsistent design language
Difficult navigation for first-time visitors
Non-responsive elements across mobile/tablet views
Confusing access points to portals for students and lecturers
Limited storytelling around the university’s culture, history, and community
OOU’s existing website was outdated both visually and functionally. Key issues included:
Cluttered layout and poor information hierarchy
Inconsistent design language
Difficult navigation for first-time visitors
Non-responsive elements across mobile/tablet views
Confusing access points to portals for students and lecturers
Limited storytelling around the university’s culture, history, and community
Solution
Solution
Modernize the brand identity through digital design
Create a clear information architecture that caters to diverse users
Highlight OU’s strengths, including faculties, leadership, testimonials, and achievements
Make admissions more accessible for aspiring students and parents
Streamline access to student and staff portals
Ensure full responsiveness across all devices
Modernize the brand identity through digital design
Create a clear information architecture that caters to diverse users
Highlight OU’s strengths, including faculties, leadership, testimonials, and achievements
Make admissions more accessible for aspiring students and parents
Streamline access to student and staff portals
Ensure full responsiveness across all devices
Impact
Impact
60% reduction in bounce rate from homepage (post-launch)
Improved admissions conversion through a clearer application journey
Increased satisfaction among lecturers and students due to easier portal access
University IT team noted fewer support requests around navigation and access
60% reduction in bounce rate from homepage (post-launch)
Improved admissions conversion through a clearer application journey
Increased satisfaction among lecturers and students due to easier portal access
University IT team noted fewer support requests around navigation and access
Key Learnings
Key Learnings
Designing for multiple user personas requires clarity in both structure and content
Institutions benefit from strong storytelling—showcasing people, values, and achievements builds trust
A well-structured admissions page can significantly improve engagement and application starts
Designing for multiple user personas requires clarity in both structure and content
Institutions benefit from strong storytelling—showcasing people, values, and achievements builds trust
A well-structured admissions page can significantly improve engagement and application starts
Visual Sneak Peek
Visual Sneak Peek
I’m Available for hire
I’m Available for hire
Have a project in mind?
Let's have a chat !
Have a project in mind?
Let's have a chat !
Send me an email and I’ll get back to you within 24 hours.
Send me an email and I’ll get back to you within 24 hours.
Olusanyadtgoc@gmail.com
Olusanyadtgoc@gmail.com
Ezekiel
Olusanya